OTT: THE PERFECT EXTENSION OF TRADITIONAL ADVERTISING

OTT: The Perfect Extension of Traditional Advertising

The evolution of advertising has brought about a significant shift in how brands engage with their target audiences. Over-the-top (OTT) platforms, once a supplementary medium, have emerged as a powerful extension of traditional advertising, offering unmatched reach, precision, and engagement opportunities. In this article, we explore why OTT is t

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